Maisal Chai Packaging
Maisal, derived from the Urdu language, embodies the essence of "Exemplary." It is not merely a chai/tea brand; it is an embodiment of a distinctive idea crafted to cater to the masses with a discerning taste. The brand's uniqueness lies not only in the quality of its tea but also in its contemporary design, characterized by abstract patterns that set it apart in the market.
In a market saturated with conventional designs, Maisal takes a bold step towards modernity, embracing abstract patterns that transcend the boundaries of traditional aesthetics. This design approach is carefully curated to resonate with the dynamic preferences of the target audience, appealing to those who seek a tea experience that goes beyond the ordinary.
Maisal aims to redefine the chai/tea landscape, offering a product that not only tantalizes the taste buds but also engages the consumer visually. The brand's commitment to being exemplary extends beyond the tea itself; it permeates every aspect of the brand, from the quality of the product to the contemporary design that reflects the brand's forward-thinking ethos.
This packaging design was prominently featured in th renowned book and across various social media platforms of "Favourite Design," in collaboration with Arôme agency in France. Developed design elements that take a bold step towards modernity, embracing abstract patterns that transcend the boundaries of traditional aesthetics. This design approach is carefully curated to resonate with the dynamic preferences of the target audience, appealing to those who seek a tea experience that goes beyond the ordinary.
