DeepKeel AI Website
DeepKeel AI needed a refreshed brand system for their new product launch and go-to-market plan right out of stealth mode. The team at Flickerbox developed a completely rethought identity system based on the core theme of the company, the keel of a boat, keeping you afloat in treacherous security threat waters. The rebrand included development of a new logo, icon set, marketing site, and social media materials.
The Brand
The current logo was completely re-imagined to incorporate aspects of stability and steadiness in an ocean of cyber attacks and threats possible through internal communication tools. The type and colors were chosen to extend the previous palette and align with the concept around the ocean as a metaphor for the AI tool investigation. The end result was a more sleek, modern, adaptable brand that could extend across multiple channels.
Brand Guidelines
Graphics and Icon Set
LinkedIn Banner
The Website
We dared users to dive into deep water with a nautical theme featuring a rotating compass rose and transitional visuals as you scroll down the page. The concept shows the stormy seas lightening into clarity as you get to the footer and further use case modules.
Concept Development
We proposed a few variations on the nautical theme that the brand would be based on, as well as approaches that focused on a more grid-based layout system and alternate color and visual treatments.
Additional Page Layouts and Components
