My passion for motion design and clean energy drove me to reimagine Harley-Davidson’s identity for a new era. Using a combination of AI tools like ChatGPT, DALL-E, Jitter, Runway, and Pixverse, I crafted a brand book that captures the essence of electric energy and a sustainable future.

Concept to Creation

I kicked off the project by using ChatGPT to analyze the brief and generate initial ideas, with a strong focus on environmentally friendly aspects of the rebrand. From there, I used DALL-E to produce visuals that helped me iterate on these ideas. The process wasn’t linear—I even started over a couple of times to ensure the vision was spot-on. Eventually, I decided to go for a futuristic approach, creating visuals that inspire hope and emphasize the fun and excitement that Harley-Davidson can bring to a sustainable future. Throughout the process, I integrated motion design tools like Jitter, Runway, and Pixverse to add dynamic elements, bringing the brand to life with energy and movement.

Final Vision

The final brand book is a celebration of Harley-Davidson’s commitment to sustainability and the future. Using deep blues and futuristic imagery, I aimed to create a vision that’s not just about motorcycles, but about a cleaner, better world. This project was all about pushing boundaries and exploring how AI and motion design can come together to redefine a legendary brand.

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Disclaimer: This case study is a conceptual project created for illustrative purposes only.