About project

In this project, I developed a new design for the illy website, paying special attention to the details that are so important to the brand. My goal was to create a modern and visually appealing interface that reflects the company's philosophy — attention to every detail, sophistication and high quality standards.

Design concept: a style has been created that emphasizes the unique features of the illy brand — concise but refined minimalism with an emphasis on details.

Brand History: The "Time Travel" block has been developed, telling about the history and values of illy, in order to evoke a sense of trust and respect for the brand in the user.

CTA: Updated buttons and feedback forms to increase conversion and ease of interaction with the site.

Result: The redesign highlights the elegance and commitment of the illy brand to high quality, making the site not only aesthetic, but also functional for users.