SHENANDOAH SEASONAL

Going through the brief and ideas for the logo, I felt a well-stylized "S" would make the wordmark stand out because of the unique name.

So, I created a movement of the font, leading your eye to the rest of the wordmark. I also made a type treatment on the "O," illustrating a vegetable to make it feel more custom.

I also want the wordmark to blend into any collateral they might create, especially packaging if that's already in the cards or future thought.

It's crucial that the wordmark not only visually represents the brand but also narrates a compelling story that resonates with the customers. This alignment will reinforce your brand's identity and resonate with the audience.

"The design was developed for the brand; however, the client decided to pursue an alternative direction with another provider."