Hello everyone! 👋

Project overview

Lipefi develops financial products tailored for startups and scale-ups. Their mission is to enhance financial management and optimize cash flow for startups, with offerings like a custom credit card and digital financial tools.

Business goal – acquiring investors

The result of cooperation was a fully functional prototype that effectively showcased the product concept to attract potential investors. The prototype made quite an impression as Lipefi successfully ensured rounds of funding.

The project operated within a small budget, and The Software House team only had a 6-7 week deadline.

The project’s requirements:

➡️ creating a clickable, high-level app prototype of a web app, 

➡️ improving Lipefi’s visual identity,

➡️ branding (including a new logotype), 

➡️ establishing design system,

➡️ emphasizing best UX practices for a landing page,

➡️ incorporation of both virtual and physical card designs,

➡️ utilizing Optical Character Recognition (OCR).