UMKA kids / Identity

Umka kids. Organization of baby performances and holidays for kids.

Full project on Behance

Organization of baby shows and celebrations for the youngest "UMKA kids". Holidays for kids with a therapeutic effect and an individual approach.

The visual language of the corporate identity should reflect simplicity, conciseness, and a child's play style.

Task:

- create a memorable and trustworthy corporate identity for the agency for the creation of children's performances;

- use saturated, but not bright colors;

- in addition to the logo, create a bunny sign that looks like it's peeking out from behind the scenes.

- Smooth shapes in the logo styling are conducive to trust;

- Bright but muted colors are associated with childhood, pleasant to the eye, do not irritate the child's nervous system;

- A unified corporate identity with a seasoned color palette, branded fonts and graphic techniques, makes it clear to parent customers that this is a premium segment agency that values quality and an individual approach to each child.