Daily UI #003 | A Marketing Site for a Water Nonprofit
Hey humans :) Here's part two of my most recent Daily UI challenge.
I'm circling back a bit to fill in the holes in my Daily UI prompts so far. #003 was a task I struggled to finish because of scale. To me it felt like it wasn't just 'Design a Marketing Site', it was create a brand, logo, copywrite (which in this case included research), then design a marketing site. Where other prompts might have taken a handful of hours, this one took more like eight. But I love the results and feel like this lil task helps fill out my portfolio in ways my day job might not touch.
I designed a brand focused on providing potable water resources in third-world areas. The name Aquality is a portmanteau of Aqua + Equality. Pretty straightforward. Those of us with plenty of resources forget that we have access to so much opportunity because we have time; we don't spend our days searching for food and water. Ensuring these needs are met gives people living in poverty more of a chance to lift themselves out of it.
Writing the text content was a little time-consuming - though I have some copywriting experience, writing doesn't come easy for me. I'm pleased with the results though! I wanted the information to be framed in a way that is straightforward and informal because the statistics and data are horrifying. Sometimes with so much despair we get frustrated and shut our brains off; I wanted users to feel like they could help in some tangible way. Will include my sources for the statistics at the bottom of this description.
I designed the site itself to be focused on visual storytelling rather than innovative design. When I initially came up with a direction for this prompt, the first thing I decided upon was the visual of the cup of water pouring into the waterfall. I felt it would be a good illustration of how small actions can escalate into huge impact. With the rest of the visuals I was aiming for high-impact imagery that would really illustrate the gulf between having water and not. I kept the UI design as minimal as possible (a struggle for me, haha), using clean sans-serif typography and minimal illustrations to keep information readable and clean. I think if this site were developed it would have great potential for animations and pretty interactions.
If you're looking to make an impact, here are some resources related to clean drinking water:
Charity: Water | Water4 | Waterkeeper
If you're interested in my work, visit my website!
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Software Used:
Figma, Adobe Photoshop
Sources for this shot: