Big Picture Care Group – Sub-brands

Consider a mosaic. When you look closely all you see is the individual, unique parts, but when you zoom out you get a far more telling picture of what those parts represent or form. This concept directly corresponds to the care process the three companies believe in – up close, situations, behaviours and struggles can feel like the be-all and end-all of a person. But when you treat a person as more than these and see them for who they are, a more holistic kind of care can be given.

We designed a set of unique square tiles – each based on a common template that meant they could tessellate and flow together. Each company was allocated a design that could be seen to represent what they did, and these tiles became the hook.