Waypoint Brand Guideline
Overview
Waypoint is a company operating in the logistics sector, specializing in cargo shipping services. The company focuses on providing efficient, reliable, and integrated shipping solutions for a wide range of customers, from individuals to large businesses.
Objective
Reliability and Professionalism: The logo should convey that Waypoint is a reliable and professional logistics company, capable of managing shipments with high accuracy and security.
Modern and Innovative: The design should give an impression of modernity and innovation, indicating that the company uses the latest technology to provide the best services to its customers.
Relevance to the Industry: The logo should visually connect with the logistics and shipping industry, using symbols that represent direction or pathways, which are relevant to the concept of "Waypoint" as a reference point in a journey.
Adaptability Across Media: The logo should be designed for consistent use across various platforms, both digital and print, including websites, apps, documents, and delivery vehicles.
Brand Implementation
