Chatham Brand Guidelines
For Chatham Natural Skincare, a brand dedicated to natural solutions for sensitive skin, we developed comprehensive Brand Guidelines that ensure consistency across all touchpoints. The process involved a deep dive into the brand’s ethos, focusing on its commitment to purity and sustainability. We worked closely with the Chatham team to define the visual language, typography, color palette, and tone of voice that best represented their values. The main challenge was balancing a fresh, modern look with the brand's established identity in the natural skincare market. The result is a set of guidelines that provide clear direction for maintaining a cohesive brand presence across all platforms, from packaging to digital marketing.
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