XO Wheels — Branding.
Identity and branding for XO WHEELS, a brand producing forged rims for premium cars. The project was executed in dark colors. This color solution symbolizes the reliability and durability of rims, their ability to withstand even the harshest operating conditions.
To add dynamics and accent to the design, we used a bright color that reminds of the ability of the rims to withstand different temperatures, loads and extreme conditions. This bright accent color gives the brand's packaging a special energy and added appeal.
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