LEVENTS® model typography animation | by BEAN CREATIVE®

Steering away from common qualities that ground the brand in functional comparisons and profit-driven causes, our solution guided LEVENTS® towards promoting a desirable yet approachable lifestyle among the youth, rather than selling a specific type of fashion product. We then curated the "Share your Color" creative communication concept, which encouraged LEVENTS®' target audience to express their identities and boldly showcase their unique talents.

This initiative not only enabled their in-house teams to operate and innovate with values-led consistency but also transformed LEVENTS® into a platform celebrating every shade of personality, fostering a brand culture rooted in authenticity and inclusivity.

Full case study — https://www.bybean.co/work/levents