RAI - Landing Page for an AI startup

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Task: Design a compelling B2B landing page that appeals to entrepreneurs and C-suite executives, builds trust, and effectively demonstrates the value of the AI bots the company offers. Additionally, emphasize the company's commitment to developing AI that elevates, rather than eliminates, human interaction.

How success was ensured:

1) Identification and mapping of stakeholders (Power Interest Matrix and Salience Model)

2) Thorough User Research (User Personas, JTBD analysis and User Journey Maps)

3) Competitor analysis (Porter's Five Forces, SWOT, PESTEL and Benchmarking)

4) Proper briefing & experienced team of designers (D'SQUAD Design Ninjas)

5) Collaborative Development Process (UI Kits and Design Reviews)

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