Introduction

For more than two years, I worked closely with the Creative Media Agency, taking on a big role for the Tomorrow Conference. This event was all about new tech like blockchain, metaverse, and AI. My job was to handle the visual side of things, big and small, from social media posts to the overall branding of the conference. It was a great chance to put my skills to use in many different ways.

Branding

The branding of the Tomorrow Conference features a modern font and a dynamic shade of red to reflect the forward-thinking and energetic nature of the technology sectors highlighted at the event. The Tomorrow Conference was a rebranding of the Webiz Conference, which used red as a key color in its branding. By retaining this color, we honored the legacy of Webiz while infusing a fresh and innovative spirit. This color scheme and typography were carefully chosen to convey a sense of innovation and excitement, aligning with the conference's mission to explore the future of blockchain, cryptocurrency, and AI. The branding was crafted to be visually striking and meaningful, capturing the conference's spirit of innovation and exploration."

Typography & Colors

Approach

To bring the conference's visual identity to life, we focused on applying our branding cohesively across all materials. A key element was the customization of a 3D astronaut model to serve as our brand mascot, embodying the conference's theme of exploration and innovation. This astronaut, tailored to match our visual style, became a central figure in our design, serving as a unique and recognizable symbol across various platforms. Its presence helped unify our branding efforts, making a distinctive mark on everything from digital assets to physical materials.

Website design

(view in figma)

Presentation

Results

The visual identity significantly enhanced the conference's impact, broadening engagement and garnering positive feedback across various social platforms.

The comprehensive design strategy effectively communicated the conference's core theme, demonstrating its value at every stage. Witnessing the visual identity we created unfold and seeing the joy it brought to attendees was incredibly rewarding. It was a tangible representation of our teamwork and creative journey coming to fruition.