Irwin Identity + Case Study

Brand transformation doesn't always require starting from zero.

Our recent work with Irwin is an excellent example of this...

We hear it all the time.

"𝘋𝘰 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘵𝘩𝘳𝘰𝘸 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘧𝘳𝘰𝘮 𝘴𝘤𝘳𝘢𝘵𝘤𝘩?" or "𝘞𝘦'𝘳𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘢 𝘳𝘦𝘧𝘳𝘦𝘴𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘳𝘦𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨."

The goal is the same whether you keep some assets, bridge into new assets, or start from zero.

To meet the market in the most impactful way for your company.

Irwin was already an innovator in investor relations management.

They just needed their brand identity to catch up with the product.

The result is a fresh, mature identity with approachability. It's a beautiful example of a significant change without being a wild departure.

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