Hero Section Redesign - Toshio's Ramen
I wanted to share the exciting updates on my project to redesign the hero section of Toshio’s Ramen website. My main goal is to boost visual appeal, improve user experience, and ensure everything aligns with our modern, clean brand aesthetic.
Objectives:
Enhance Visual Appeal: I want the hero section to look stunning and grab attention.
Improve User Experience: Make it super intuitive and easy for our users to navigate.
Align with Brand Identity: Reflect Toshio’s sophisticated, modern vibe throughout the design.
Goals
Increase Engagement and Conversions: By making the interface more visually appealing and user-friendly.
Reflect the Brand’s Identity: Ensure the design feels like a natural extension of Toshio’s brand.
Implement UX/UI Best Practices: Enhance functionality and accessibility.
The Original Design:
Visual Clutter: Too many overlapping text elements made it look busy.
Color Scheme: The bright yellow was eye-catching but sometimes took attention away from the delicious food images.
Typography: A mix of fonts and sizes made things feel a bit chaotic.
Navigation: Important links like gift cards and stories were scattered around.
Iteration Notes: Sketch Review
Header: Simplified navigation bar with essential links.
Main Section: Focus on a central, high-quality food image with a bold headline and a prominent "Order Now" button.
Footer: Relocated additional links to the footer to reduce clutter.
Iterative Approach
The first iteration focused on simplifying the layout, typography, and elements for visual clarity. I played with reducing clutter by minimizing overlapping text and streamlining the navigation.
Color Scheme: Kept the bright yellow background for vibrancy.
Typography: Used consistent font sizes to create a clearer visual hierarchy.
Navigation: Organized links like gift cards and Toshio’s story more effectively, but the layout still felt a bit busy.
Takeaways:
While simplifying elements improved visual clarity, the bright yellow background still detracted from the food imagery.
A more cohesive and sophisticated color scheme was needed to enhance the user experience further.
Iteration and Best Practice Applied:
Visual Hierarchy & Navigation:
Simplified the layout to guide users' eyes naturally from the headline to the call-to-action (CTA).
Centralized the main CTA button for better visibility, ensuring users are guided smoothly towards the primary action.
Color Scheme & Typography:
Opted for a darker background to make the food images pop and add sophistication.
Used clean, modern fonts consistently across headers, subheaders, and body text to improve readability and aesthetic appeal.
User Experience & Brand Alignment:
The new design features a striking black background, making the ramen images vibrant and mouth-watering.
The streamlined navigation and modern typography create a more inviting, user-friendly interface, reflecting Toshio’s sophisticated image perfectly.
Takeaways:
Through this redesign project, I learned the importance of visual hierarchy and a clean, consistent design in enhancing user experience. Simplifying the layout and choosing a darker background significantly improved the visual appeal and readability. The centralization of the CTA button and streamlined navigation made the interface more intuitive and user-friendly. These insights underscore the value of applying UX/UI best practices to create engaging and functional designs that resonate with users and align with the brand's identity.
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Disclaimer: This case study is a conceptual project created for illustrative purposes only.