Maker's Mark website redesign

We embarked on a website redesign project with the primary goals of refocusing on commerce and services, integrating a new target audience, and continuing to strengthen the brand's value for existing and new ambassadors.

Throughout this process, we dedicated significant efforts to information architecture, effectively reorganizing sections to optimize user navigation, and integrating external APIs related to commerce and ticket sales, facilitating seamless booking experiences for those looking to visit the Distillery.