Case Study: Betski - Logo Design and Identity
Case Study: Betski - Logo Design and Identity
CLIENT
Betski
DELIVERABLES
Logo Design
Brand Style Guide
Stationery Design
ABOUT BETSKI
Betski is more than just a platform – it's a dynamic force shaping the future of the industry. With a focus on enriching the sports betting experience, fostering strategic growth, and nurturing integrity within the community.
CHALLENGE
Maria
Mimy
Bozhidar
OUR SOLUTION
To make it unique, we customized the letter 'K'. Additionally, we incorporated a star above the 'i' for added intrigue, subtly hinting at Betski's commitment to excellence. The result is a logo that's fresh and trustworthy, showing Betski as a modern, strong, and successful brand.
LOGO & BRAND DESIGN
Our goal was to capture everything that makes Betski special: the energy, excitement, and trustworthiness of sports betting. We wanted to present these qualities to the world in a way that would be immediately apparent at a glance. The logo needed to stand out and resonate with people who are passionate about what Betski offers. Every aspect of our design, from the fonts chosen to the colors selected, was intended to show Betski as a modern, strong brand always striving for excellence.
TYPOGRAPHY
Typography is a powerful tool in the development of a creative identity and is a key element to create a cohesive look across all communications. For Betski, we selected the variable font Lexend to best represent the brand. Lexend, a humanist typeface, is renowned for its exceptional readability and aesthetic appeal on screens. Selected in its bold weight, with balanced proportions, the font is an ideal choice for enhancing the brand’s identity with a contemporary touch. On the other hand Jost's clean lines and minimalist design perfectly align with our vision, making it an ideal choice for the brand. Selected in its regular weight, Jost adds a touch of sophistication to the design while ensuring clarity and legibility across various platforms. Together they encapsulate the vibrant spirit of outdoor sports and evoke a dynamic sense of motion reflective of outdoor activities.
COLORS
Using colors with the branding is just like using inks in our industry - adding value. Please follow the general rules for combining colors, keeping good visual clarity and contrast.
For Betski, we've curated a palette comprising four primary colors: dark blue, light blue, lilac, and light green, along with their respective undertones. These colors, especially when they are togheter, provoke associations with sports, energy, and a contemporary edge. They reflect the brand's essence of dynamism and modernity, capturing its vibrant spirit and strength.
BRAND STYLE GUIDE
In Betski’s brand style guide, every visual and verbal element is specifically designed to resonate with their core message. At the heart of their brand lies a commitment to three key principles: Elevating the Sports Betting Experience in Latin America, embodying Strategic Growth and Scalable Vision, and upholding a steadfast Commitment to Integrity and Community.
Their voice is the embodiment of their brand's personality. It's dynamic, ambitious, and supportive – reflecting their dedication to pushing boundaries, pursuing excellence, and standing by their customers every step of the way. Meanwhile, their tone is multifaceted and adaptable, ranging from innovative and analytical to confident and energetic. They speak with wisdom, boldness, and professionalism, fostering trust, engagement, and connection with their audience.
In every visual aspect, from their logo to their color palette and typography, we aim to reinforce their core message and voice.
