Summer Deals: Templates for Instagram Stories

I was recently tasked with creating an engaging concept for a social media campaign to promote a special summer package offer: Buy 1 night, get 1 night free. Here's a sneak peek into my creative process and the final deliverables:

Objective: Promote a limited-time 1+1 night free on summer packages.

Deliverables:

  • A series of Instagram posts

  • Engaging Instagram stories

Brand Guidelines:

  • Utilize the brand’s colors

  • Ensure the campaign has a WOW factor

Copy: "Add some wow to your summer"

Enter your text here...

My Response to the Brief:

  • Explored multiple creative routes to find the most engaging and visually appealing concept

  • Focused on creating vibrant and eye-catching designs that align with the brand's colours

  • Innovated how to integrate individual hotel listings into the assets

  • Created a concept that can be easily templatized

Design Highlights:

  • Bold, vibrant visuals that capture the essence of summer

  • Creating a visual language for communicating the special offer

  • Improved contrast ratio in the brand's materials

  • Highlighting joy as the brand's essence, keeping the premium aspects in mind

Resources: Brand assets (hotel photography) supported by stock images in the concept phase

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