Summer Deals: Social Media Campaign Concept + VI refresh

I was recently tasked with creating an engaging concept for a social media campaign to promote a special summer package offer: Buy 1 night, get 1 night free. Here's a sneak peek into my creative process and the final deliverables:

Objective: Promote a limited-time 1+1 night free on summer packages.

Deliverables:

• A series of Instagram posts

• Engaging Instagram stories

Brand Guidelines:

• Utilize the brand’s colors

• Ensure the campaign has a WOW factor

Copy: "Add some wow to your summer"

My Response to the Brief:

• Explored multiple creative routes to find the most engaging and visually appealing concept

• Focused on creating vibrant and eye-catching designs that align with the brand's colours

• Innovated how to integrate individual hotel listings into the assets

• Created a concept that can be easily templatized

Design Highlights:

• Bold, vibrant visuals that capture the essence of summer

• Creating a visual language for communicating the special offer

• Improved contrast ratio in the brand's materials

• Highlighting joy as the brand's essence, keeping the premium aspects in mind

Resources: Brand assets (hotel photography) supported by stock images in the concept phase