Stylish, Isometric Infographic

Prokeep is a communications platform for distributors. With the COVID-19 pandemic, supply chains faced unprecedented disruptions that rippled throughout the world and affected everybody. In that situation, Prokeep’s customers were doing everything they could but the problems they were facing were largely out of their control. What do you do when that happens?

You communicate. As proactively as you can.

Prokeep sourced data from Accenture, Label Insights, Genesys, and others to advise their customers on the topic and they asked us for help to bring the content to life in a stylish and easy to digest infographic. Did you know:

• 94% of consumers say they are more likely to be loyal to a brand that offers transparency. (Source: Label Insight, 2019)

• And 73% of consumers say they are willing to pay more for a product that offers complete transparency. (Source: Label Insight, 2019)

Those points make sense. Think of the companies that you’re loyal to. It’s particularly relevant for smaller companies that are trying to compete against larger ones as humanness and transparent communication can offer them an edge.

Remember the early days of Twitter when it went down all time? Facebook stayed up. So why did so many people stick with Twitter as their platform of choice? Twitter owned their failures. From the famous fail whale to open and honest communication about why the service went down this time, Twitter gave its users a peak behind the curtain in a very human way: with humility and humor.