3PAS • Branding / UX / UI

About

3Pas brings culturally-inspired stories to life through feature films, scripted and unscripted television, podcasts, digital experiences, and more.

With first-look English language deals at ABC Signature for television, Lionsgate for features, and TelevisaUnivision for Spanish language content, 3Pas develops and produces English and Spanish language content for global audiences.

Bright colors are synonymous with the liveliness and exuberance of Latin American culture. Incorporating hues like vibrant reds, deep blues, and energetic yellows into the company's visual elements instantly evokes a sense of warmth and passion.

Swirls and curves add a layer of expressiveness to the visual language. They mimic the rhythmic movements of dance, the flowing contours of landscapes, or the intricate details of traditional art but mostly the relate to the "guts" pan from the name.

Creative Direction: Victoria Ciordia, Matías Ross & Juan Manuel Claver

UX Direction: Catalina Lizaso

Branding Design: Nicolás Bernacchia, Cecilia Longobuco & Natalia López Guerra

UX UI Design: Lucio Calocero