Canada Protection Plan Homepage Design
Canada Protection Plan is a notable provider of No Medical & Simplified Issue Life Insurance, that specializes in offering plans that cater to individuals' life and critical illness insurance needs across Canada.
I worked with their team over the span of a few months to deliver a modernized brand and homepage overhaul that would distinguishing them from competitors and give them a fresh and cutting-edge look and feel.
See the project live here ✨
Design direction
The refresh features a bold and modern serif and sans serif font pairing that aims to bring more visual interest to Canada Protection Plan's brand.
The colour palette is inspired by the current Canada Protection Plan palette and Forester’s Financial palette, with the Baby Blue added in for a pop of colour and youthfulness.
The deliberate use of line patterns in the photography, serves as a symbol of protection and reflects what Canada Protection Plan provides.
