Brand Identity Project - Elite Events by Cynthia Jean

This is a business dedicated to creating unique and memorable experiences. Cynthia Jean is a visionary and passionate event planner. Through Adobe Illustrator and Photoshop I created a brand that reflects reliability, sophistication, and uniqueness. I designed a logo that sets this event planning business apart from others in the same space. May I present Elite Events by Cynthia Jean!

Elite Events Imagery

Elite Events brand identity relies heavily on the imagery and UGC photographs taken during the events. Due to their unique selling propositions, Elite Events always has very strong and eye catching photos that are perfect for showing off how they differ from their competitors.

Elite Events - Logo and Color Scheme

Blue and Cream are the primary colors for this branding scheme. They help the brand stand apart from other businesses in the bay area, who lean towards using lighter and less saturated colors, like pastels. The yellow and green are for the pop of life and color that accompanies Cynthia's fun and inviting ideas.

Want to See More?

Check out the full brand identity guidelines is available on my online portfolio at www.nicoleyim.com

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