Spotify Lyrics Accessibility Feature

A Case Study On Increasing Cross-Cultural and Non-Native Music Engagement

In today’s world, music goes beyond borders, but people often prefer songs in their native language. This habit limits their exposure to global music, reducing cultural exchange and playlist diversity. On Spotify, a top music streaming platform, the music users listen to is mostly from their own country.

I just posted a story about solving this problem via the "lyrics accessibility" feature, which you can read here.

Hope you enjoy ❤️