titi crochet

titi is a small crochet business.

The client is a lovely 20-year-old lady who emphasized from the beginning that she wanted her visual identity to be cute. :)

She wanted her brand to appear friendly and intimate, reflecting her own personality, so that her audience could trust her and build a good relationship through this sense of familiarity and recognition.

Therefore, I suggested designing a character.

Her favorite color was blue, and considering the personality she wanted her brand to convey to the audience, it seemed like a good choice, so this color palette was selected.

We also designed the Titi logotype inspired by the twists and patterns of yarn. Finally, by adding small details and designs, we completed the visual identity, which was approved by our dear client.

I hope you like it. :)