Project Overview

Ticking Towards Tomorrow with boAt Lifestyle's Smartwatch Revolution.

For a smartwatch launch, we orchestrated an innovative campaign that seamlessly blended outdoor activations with digital dynamism, positioning boAt at the forefront of India's wearable technology scene. This dual-channel approach not only amplified the launch but also engaged consumers in a conversation about the future of connectivity and style, establishing boAt's smartwatches as the must-have accessory for the tech-savvy and fashion-forward.

Category

Tech

Service

Strategy, GTM Plan

The outdoor campaign was designed to grab attention in high-traffic areas, utilizing billboards, interactive kiosks, and live demonstrations that showcased the smartwatch's cutting-edge features.

Its sleek design, health monitoring capabilities, and seamless connectivity—these features allowed us to tell a story that resonated with both the tech-savvy and the health-conscious.

Through a blend of local insights and vibrant storytelling, we turned stores into community hubs where the spirit of sport lives and breathes.

These activations were not just advertisements; they were experiences that allowed consumers to interact with the product, understand its value, and envision it in their lifestyle.