Proposed Clay City Pottery branding
Overview
The proposed logo for Clay City Pottery embodies the rich history and craftsmanship that has been the hallmark of the business since its inception in 1885. This logo concept aims to visually capture the essence of Clay City Pottery's longstanding tradition, family heritage, and artisanal excellence.
Elements and Design Inspiration
Beehive Kiln Icon:
Inspiration: The beehive kiln, a significant piece of Clay City Pottery's history, was chosen as the central icon. This kiln is prominently featured in the company's online photo gallery, symbolizing the traditional methods and dedication to quality.
Design: The kiln is rendered in a simple, yet detailed style to ensure it stands out and remains recognizable at various sizes. The design emphasizes its characteristic shape, reflecting the handmade nature of the pottery.
Color Palette:
Clay Earth Tones: The color palette is derived from natural clay earth tones, reflecting the raw materials used in the pottery. These colors provide a warm, earthy, and authentic feel, aligning with the handcrafted quality of the products.
Primary Color: Deep clay brown
Secondary Color: Soft terracotta
Accent Color: Cream or off-white
Typography:
Western Style: The typography is chosen to evoke a subtle western feel, paying homage to the long history of the business. This style is reminiscent of the late 19th century, providing a sense of timelessness and durability.
Font Characteristics: The font used is bold and slightly rustic, with serifs that add to the vintage aesthetic. It conveys strength and reliability, qualities that have been associated with Clay City Pottery for generations.
Layout:
The beehive kiln icon is centrally placed, drawing immediate attention and serving as the focal point of the logo.
The business name, "Clay City Pottery," is arched above or below the kiln icon, creating a cohesive and balanced design. The western-style typography ensures the text is prominent and complements the icon perfectly.
An optional tagline such as "Est. 1885" can be included to emphasize the company's longstanding heritage.
