Joy Pill Packaging Part II

Joy Pill is a fun, conceptual brand and packaging project to test my skills in the world of packaging. ✷

With packaging, I learned quickly you need a product, and therefore a brand. What better product than one I wish existed, a magic pill that allows people with gluten and dairy intolerances to enjoy their favorite foods again, with no consequences?!

Queue the marketing spiel I had in my head for this pretend product: “Well, with Joy Pill, that’s possible again!”

I’ve been pushing myself to use crazy fonts, so you’ll see some crazy cursive with this brand identity but it’s paired with fun, lax yet zany illustrations and a calm color palette to really pop on shelves. What are your thoughts?