Brand Identity

Lasting Structures: Building a Sustainable Brand in the Pacific Northwest, and beyond.

Project Overview:

Challenges:

The key challenge was to create a brand that effectively communicated Lasting Structures' expertise in ICF construction, a niche building technique, while also appealing to a broader audience interested in sustainable and ultra lasting development. Additionally, the brand needed to establish itself within the already competitive corporate landscape.

Solutions:

• Brand Consistency Across Locations: While maintaining the core brand elements of "Lasting Structures," subtle adjustments are made to reflect different regions, across the US.

• Targeted Messaging: Messaging and visuals are tailored to region specific development needs, emphasizing the energy efficiency and durability of ICF construction in the region's climate.

Results:

Key Takeaways: