Alluvio

This logo design is inspired by two points of the brand. The first, is the name. Alluvio is derived from the term alluvial fan. An alluvial fan is a fan- or cone-shaped deposit of sediment crossed and built up by streams. This manifests itself in the the simplification and abstraction of the "A" being a symbol of an aerial view of an alluvial fan. The second point of symbolism of the brand comes from the services the company provides. They are an automation company that is rooted in systems and processes. The branch off of the "A" is also meant to reference an organizational tree chart. Overall, the chosen fonts and simplistic black and white, indicates a systematic and precise process.