Complete Brand Identity Package

🔍 Project Overview

GoodDollar is a visionary digital finance initiative aiming to reshape economic equality through decentralized technology. The branding challenge was to reflect the bold, global mission of universal basic income while maintaining a modern, digital-friendly visual identity. This complete brand identity package was crafted to resonate with both tech-savvy users and broader social impact communities.

📌 Project Details

• Client: GoodDollar

• Project Type: Branding

• Tools Used: Adobe Photoshop, Illustrator, Adobe XD

• Scope of Work:

  • Logo Design

  • Color Palette

  • Typography

  • UI Mockups (Adobe XD)

  • Brand Guidelines

• Design Approach: Focused on clarity, accessibility, and global inclusivity. A soft futuristic palette was paired with clean typography and iconography to reflect trust and innovation.

• Goal: To build a cohesive, trustworthy, and forward-thinking brand identity that empowers the vision of Digital Universal Basic Income.

• Outcome: A scalable, responsive identity system used across web, mobile, and outreach campaigns, enhancing visibility and user engagement in the decentralized finance space.