Studio: Atobá Design

Client: TLR Comercial

Sector: Trade Representative. business.

Graphic design / Visual identity

Date: May/2024

Visual identity is a fundamental tool for the communication of freelance professionals, representing the image and essence of the business. Generally, it is the first interaction that a potential client has with the professional, allowing, in a competitive market, to highlight the values ​​of their work and differentiate themselves from the competition.

A consistent design helps create a memorable brand, making it easier for customers to recognize and remember the professional, increasing the chances of return and referral, in addition to conveying professionalism, trust and competence.

Based on its work in the areas of commercial representation and logistics administration, and on the concepts of commitment, ethics and partnership in business, Atobá Design created the visual identity of the brand TLR Comercial, a commercial representation company. In addition to the brand, with its variations, color palette and typographic family, stationery applications were developed: business cards, stationery and email signatures.

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After the client reviews the proposals, the final brand integrates graphic elements of the different options presented. A bold typography was adopted to highlight the solidity of the business and the partnership, using the color blue in two tones to symbolize ethics and professionalism, and emphasizing the acronym that makes up the company name. Furthermore, the use of the word “commercial” reinforces its operating segment. All these elements were combined into an emblem that represents the company's history, reinforcing the trust it inspires.

The project delivered a basic Visual Identity Manual, with the brand and its variations, typographic family, color palette, and various stationery applications, such as business cards, stationery and email signatures. In addition to the manual, the brand was delivered in different formats to accommodate other application demands by the customer...