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Here's a freshie.

As a ski industry guy, I was recently lucky to get to work with this startup out of Sunday River, Maine.

Stay tuned. They're super cool. Here's their story:

Recent winters have tested outdoor recreation enthusiasts across the country, from snow droughts in Colorado to torrential rain in the Northeast. With 89% of US ski resorts now relying to some degree on snowmaking, and projections that most of us will be skiing and riding on man made snow in a decade, Mother Nature has made her point.

We’re shouting back, over the sound of snow guns, on behalf of the small towns that anchor the mountains we love, and the people who live and work there whose livelihood relies on us showing up.

Loud Powder is not only the characteristics of the resonant hardpack under our feet, it is the character of a community raising up to help communities. A portion of Loud Powder proceeds will be donated to local non-profit groups like community centers, libraries and recreation organizations that serve the people who keep our resorts running – an extension of gratitude to the snow makers, lift operators, servers, rental shop workers and everyone whose job it is to ensure the price we pay to play in these beautiful places is a worthwhile investment.

@loudpowder