Serrana

Nestled in Serra do Caramulo lies Água Serrana, renowned for its legacy in producing uniquely beneficial water. In the quest to preserve the past for a better future, Vitamina had the honoring mission to breathe new life into this brand and its digital presence. 

As a result, the new website and the new logo, thoroughly modernized and redesigned, seamlessly blend tradition with innovation, celebrating the breathtaking landscape that nurtures the pure, crystalline waters they are famed for.

Here's what we set out to do:

• Create a new branding: with the central figure redesigned and a new vibrant color palette, we intended to design a fresh and pure, yet strong and caring aesthetic. 

• Deliver an impactful user experience: from intuitive navigation to engaging animations, every detail was crafted to ensure a memorable user journey.

• Reinforce positioning: highlighting Serrana's unique heritage and quality, to solidify its presence as a leader in the national market.

• Highlight the commitment to sustainability: central to our mission was integrating sustainable practices into every aspect of the website. This included establishing a dedicated section showcasing the brand's initiatives in this regard.

Honoring tradition with a modern twist

At the heart of Serrana's rebranding journey, traditional details merge seamlessly with a contemporary vision. Inspired by the age-old tradition of fetching water in clay vessels and the essence of purity, our redesign revitalizes Serrana's image with a vibrant color palette and a fresh, caring aesthetic. 

Reflecting this perfect synthesis, the new website introduces users to a sleek and modern interface to engage. Implemented on Webflow, it's an immersive journey, where dynamic animations, such as the water-effect cursor, provide a unique experience. 

About Vitamina

We're not just experts, we're dreamers, doers, and digital daredevils! 

Since 2013, we've been turbocharging businesses with our savvy strategies and dynamic designs.

From crafting killer content to building badass websites, we've got the skills, passion, and attitude to make brands shine!

Take a closer look at https://www.avitamina.pt/en