Old School Sport Horses

Utilizing a tried and true approach to training horses and teaching horsemanship to the modern rider is the distinction Old School Sport Horses needed to convey throughout its brand. This unique methodology builds character and confidence of both horse and rider as a partnership and reach the potential in and out of the show ring.

Classic lines and typography, a nod to old school, back to basics training circles and "S" turns within an arena were the perfect building blocks for the logo mark and brand Identity. A simple, tan, white and black added elegance and sophistication to the Brand Identity.