Bintex, a fintech start-up in South Africa, faced challenges of high fees, limited market access, and security concerns in cryptocurrency trading.

The task involved developing a brand strategy, visual identity, and intuitive user experience for the app. The approach included market analysis, user research, and usability testing. The result was an intuitive UI/UX, strong visual identity, and strategic brand positioning, establishing Bintex as a trusted leader in the South African cryptocurrency market.

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