Vicario, an innovative agro-investment firm.
About Vicario
Vicario, an innovative agro-investment firm based in the UK, sought to establish a compelling brand identity to connect with their target audience of investors aged 30-55. The primary goal of this project was to create a brand identity that reflects Vicario’s commitment to sustainable agriculture and investment growth, appealing to discerning investors who value both profitability and environmental stewardship. At Fincraft, we embraced this project with a keen understanding of the unique intersection between agriculture and investment. Our role involved developing a comprehensive brand identity that effectively communicates Vicario’s values and mission. We began with an in-depth analysis of the agro-investment market and the specific preferences of Vicario’s target audience. This research guided our creative direction, ensuring that every design element was purposefully crafted to resonate with potential investors. The design process commenced with brainstorming sessions, during which we generated over 150 logo sketches. We narrowed these down to ten promising concepts, which were further refined to present three to four final options to the client. Upon their selection, the chosen design underwent meticulous refinement to achieve perfection. We utilized industry-standard tools such as Adobe Illustrator, Photoshop, and Figma throughout the design process. Adobe Illustrator was pivotal in creating precise vector graphics for logos and brand elements, while Photoshop enabled us to enhance visual compositions and imagery. Figma facilitated seamless collaboration, allowing for real-time feedback and efficient workflow management. The project presented several challenges, including the need to balance a modern, professional aesthetic with a nod to the traditional roots of agriculture. We collaborated closely with agricultural experts and investment consultants to ensure that our designs were both authentic and appealing to the target demographic. Additionally, aligning the brand’s visual identity with its core values of sustainability and growth required careful consideration and multiple iterations. Working alongside our talented team and the client, we successfully crafted a brand identity that not only meets but exceeds Vicario’s expectations. The result is a sophisticated and cohesive brand that eloquently conveys the firm’s dedication to sustainable agro-investment, poised to attract and engage investors who share their vision for a profitable and environmentally responsible future.
Hello, this is Afzal Hossain, a logo and Brand Identity Designer with a very impressive, modern, creative & clean concept. Let's change your dream into reality.
My services -
1. Branding.
2. Naming.
3. Identity.
Why Choose Me?
✔ I design according to the target audience.
✔ I transform the client's vision into a design reality.
✔ I create brand recognition through distinctive design that resonates with the audience.
For Instant Inquiry:
➤E-mail: [email protected]
📌Empower a brand to connect with its target clients. Client satisfaction is my priority. Work with me and be happy with the result.
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