Logo

Devexa has evolved into a customer service and sales automation platform for brokers, but it originated as a voice assistant. So, we started working on its identity by exploring other virtual helpers (you name them).

Initially, we experimented with massive, colorful 3D models. Soon, we realized that these models looked blurry and inexpressive when reduced to an icon or chat avatar size.

As a result, we shifted our focus to geometrical vector art.

Then, we simplified it.

Finally, we created a dynamic 5-dot logo. In the simplest form, it is used in small formats, such as icons. We have animated these dots to reflect the assistant's responses to user commands.

We can also utilize a full-scale 3D model for marketing purposes, experimenting with its material, lighting, and motion.

The final static version of the logo

Product Page

We used the dots on Devexa's product page 
as a style-forming element.

Inspired by this design? Request your custom design here: https://devexperts.com/ui-design/?utm_source=dribble&utm_medium=profile&utm_campaign=ux-ui-design