COVIANCE

Midwestern successfully solved all of the challenges presented by Coviance. We initiated a comprehensive rebranding campaign, effectively transitioning Coviance from their previous identity as LenderClose. This involved creating a captivating new logo, carefully selecting typography that aligned with their brand vision, refining the color scheme to evoke the desired emotions, and fine-tuning the brand voice for consistency and impact. Additionally, our team skillfully developed a new website using Webflow, seamlessly integrating Coviance’s rebranding elements and ensuring a user-friendly experience. We also provided valuable guidance and support during their transition to a full Software as a Service (SaaS) business model, assisting in identifying the key personas essential for their marketing and sales strategies. Our partnership lasted well over a year, with eight full-time embedded team members bringing solutions to life each day.

Project Roles

UX/IA Designer, Motion Designer, Product Designer, Project Manager

Skills

Art Direction, User Research, Experience Design, After Effects, Figma

Media

UI Design, UX Designs, Websites, Motion Graphics