Client: Adara - Fine Costume Jewellery Brand

Project Overview:

Adara is a high-end costume jewellery brand that seeks to create a logo reflecting luxury, elegance, and sophistication. The design aims to capture the essence of Adara's exquisite craftsmanship and premium quality.

Design Objectives:

1. Luxury Aesthetic: Convey a sense of opulence and exclusivity.

2. Symbolism: Utilize elements that represent the brand's high-quality jewellery, such as a diamond solitaire.

3. Elegance: Maintain a refined and graceful appearance.

4. Brand Identity: Integrate the brand name "Adara" in a unique and memorable way.

Design Concept:

1. Top-Down View of a Diamond Solitaire Ring:

• The central concept is to create a logo that visually represents a diamond solitaire ring from a top-down view.

2. Stylized Letter A in Circular Arrangement:

• Eight stylized capital letters "A" are rotated at 45-degree intervals and arranged in a circular manner. This placement mimics the prongs holding a diamond, symbolizing the brand’s fine jewellery craftsmanship.

3. Central Swan Shape:

• Another stylized small caps cursive "A" is placed in the center of the circle. This shape, along with a glittering star, evokes the image of a swan holding a diamond or star in its mouth, enhancing the elegant and luxurious feel.

• The star represents the sparkle and brilliance of high-quality costume jewellery.

4. Typography:

• The brand name "Adara" and the tagline "...being gold" is presented in a custom-designed decorative font, ensuring a touch of sophistication and consistency in branding.

The Adara logo, with its luxurious aesthetic, elegant symbolism, and versatile color palette, stands as a beacon of fine craftsmanship and premium quality, effectively encapsulating the brand's identity and ethos.