PRIMEA©️ — Label design

About this project:

Introducing PRIMEA, a ground coffee brand that embodies the essence of nature through its minimalist and elegant packaging design. This project showcases three types of packaging: paper tube labels, pouch labels, and paper cup labels, all unified by a consistent design theme. Each flavor is represented by a unique illustration that reflects the natural beauty of its inspiration: GREENLAND CHEER features a vibrant green landscape, ISLAND BREEZE captures the serene seaside desert in warm orange tones, OCEAN BERRIES evokes the deep blue ocean, and PINK VANILLA illustrates a charming and delightful setting in pink. The clean, cool color palette not only makes the packaging visually appealing but also aids in easy flavor differentiation.

The design was meticulously crafted using Adobe Illustrator, while Adobe Photoshop was employed to create a polished and professional presentation. This project draws inspiration from the tranquility and diversity of nature, aiming to provide a visually stunning and cohesive branding experience for PRIMEA.

Service: Coffee Branding (label design) — Creative creation: Rashed Khan — Year: 2024