This huge project, showcases the display equipment I designed for the jewelry store ADDA. This collection consists of two main parts: the textile elements crafted from Alcantara, and the intricate 3D-printed structures. Inspired by antiquity, these displays are more than just functional—they are a celebration of craftsmanship and historical aesthetics.

Concept and Inspiration

The concept draws heavily from ancient architecture, with features like an antique arch serving as a pendant stand, and a column with a textile cushion as a bracelet holder. The slightly unrefined style of Adda's jewelry, characterized by hand-hammered gold and silver with decorative indentations and beautiful, unique natural stones, inspired this theme. Each piece of their jewelry feels authentic and ancient, handcrafted by skilled artisans from Israel.

Renderings

First, take a look at the renderings of the display equipment. These digital models bring to life the vision of blending modern materials and techniques with timeless design elements.

In-Store shots

Next, see the display equipment in action within the Adda store. These photos showcase how the equipment integrates seamlessly with the store's interior, enhancing the overall aesthetic and highlighting the jewelry pieces.

Photos from instagram: adda.prague

Prototype Testing and Production

Finally, I present live photographs from the prototyping and production stages. These images capture the hands-on testing and refinement process, ensuring each piece not only looked perfect but also functioned flawlessly.