Packaging design - Go natural juices

The assignment to was to develop a packaging design for a line of juices. The range included both the best-selling pomegranate juice and several more unconventional flavors - tomato, mango, feijoa and others.

Since the product is quite fancy and is intended for a young, active audience - I bet on a very modern style. The difficult task was tackled in a very creative way - I invented and worked out a series of characters-fruits. Each of them has it’s own name, history and unique message. These messages are a tease with the name of the respective drink. I also used color codes to correspond with the type of fruit contained in the natural juice. Thanks to the design, Miss Feijoa, Don Tomato, Mango Jumbo, Pine Apple, Pome Granat came to life and made the product more communicative.