Monarch provides a premium ride experience to clients in Saudi Arabia. But what lies at the core of the experience that is labeled premium? Of course, it's the class of the fleet, that has to be well represented in the app. It's the safety and reliability of service and personnel behind it, thus this huge accent on the chauffeur. It's the transparency of the service status, hence an interactive map. And finally, it's the retrospect of the service aimed at converting users into returning loyal customers, therefore, a post-ride details screen summarizing the service.

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