Instagram is missing out on AI. Their current AI feature – a "green screen" is a half-hearted, weak take on what it could potentially be.

Welcome to part 1 of my new series, "Applying Useful AI to Products We Love."

AI design concept for Instagram: the "Erase a Subject" feature. Billions of people rely on Instagram as their preferred media editing platform. They need to integrate better AI editing. Imagine effortlessly erasing any subject from your photos simply by outlining it. Whether it's an unwanted background object or a person who photobombed your perfect shot, this AI-driven tool seamlessly fills in the gaps.

I think simple AI features like this, embedded within the Instagram editor, would offer so much more value to users than the current basic green screen functionality.

Like this concept? Stay tuned and follow me for more in this series as I continue to post more concepts about how AI can transform the products we love.

Do you need help designing a product, organizing your team, or finding traction?

I'm currently running my own design studio and have 15+ years of experience in product design. I've led teams, directed strategy, and been a senior designer at Scholastic, Herman Miller, University of Washington, Whirlpool, Amway, Landstar, Wyndham Worldwide & Oracle and a number of rising startups like Lead Scout, ToplinePro, TiiCKER, Pratexo and more.

I am comfortable partnering with any size company – design, business modeling, customer acquisition, and constant iteration is the method, traction and scale is the goal. The first step, however, is building the right team – so let's go!

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