Logo | Brand identity | for Arteform®
Industry: Exterior and Interior Furniture
Objective: To create a brand identity that reflects Arteform's exceptional craftsmanship and attention to detail, while also conveying their bespoke and personalised approach to furniture design.
Arteform's brand identity is inspired by their passion for creating unique and stylish furniture that reflects their clients' individual tastes and preferences. The logo features a minimal, modern design that captures the essence of Arteform's philosophy - to create furniture that is not only functional but also beautiful and timeless.
The logo is based on a simple, elegant wordmark, with a sans-serif font that conveys Arteform's commitment to quality and attention to detail. The wordmark is set in a bold, uppercase format, adding a touch of sophistication to the overall design.
Overall, Arteform's brand identity is designed to reflect their unique approach to furniture design, with a focus on bespoke, personalized creations that reflect the client's individual style and preferences.
The minimal, modern design of the logo and color palette captures the essence of Arteform's philosophy, conveying a sense of sophistication, elegance, and exceptional craftsmanship.
This project is done by Squared.
Proud to have been part of it as Lead Brand & Advertising Designer.