BIDFOX Digital Bidding and Auctioning Application

Design of an e-auction application to be used by enterprise equipment buyers and seller. This work is done as part of the UI/UX Design course at IIIT Bengaluru, IN.

We did contextual enquiry with 9 users (4 buyers & 5 sellers) to have an understanding of their requirements and auction journey.

Buyer persona, empathy map and buyer journey along with illustration of the pain points across the buyer journey.

Seller persona, empathy map and seller journey along with illustration of the pain points across the seller journey.

Wireframe exploration and Information Architecture

Final visual design and high fidelity prototype