910 Genetics’ homepage

Transitions and typography lay out the business — and technology — across 1910 Genetics’ homepage.

The Home Page is structured to flow through an elegantly rounded learning curve that introduces 1910 Genetics.

Starting with a strong tagline in the Hero Section, the narrative gradually starts building as the user progresses through the page. It expands on 1910 Genetics’ mission, business, and platforms, and ends in an interactive footer section with multiple CTAs.

We’ve given special attention to the interactive storytelling section that explains the origin of 1910’s name and highlights key developments in molecular biology, leading up to the founder’s statement on why the company was created — to make undruggable targets a thing of the past.

Case study: https://www.fiftyseven.co/case/1910-genetics